For more than 25 years, Cheers has carried the largest selection of quality t-shirts and sweatshirts in Sedona, including the largest selection of Life is Good products in the southwest!

Cheers has always been known as the "fun store." To keep with its silly, unique personality, Marilyn and Lee Athenour received the keys for Cheers on Halloween night in 1986. From then on, Cheers has made its mark in Uptown and all around Arizona. Cheers locations have appeared in Jerome and Flagstaff, but now the business is only in Sedona.


The Athenours brought their daughters and son-in-laws into the business, and they chose to raise their families here in Sedona and in Cheers. You'll almost always find either second or third generation "Cheers family" members in the stores. Haley - the one on the far right of the photo above - spoke her first word in Cheers!


Even though we have served the vistors of Sedona for almost 30 years, we never tire of it. We are always receiving new shirt designs and exciting products for our shops. 


Stop by any of our locations to see what's happening!